Our Story
Bag-all was founded in 2013 by Swedish stylist Jennifer Wesslau in her New York City apartment. With a vision to promote reuse through stylish, eco-friendly bags and organizers, she set out to create a brand where quality and timeless aesthetics go hand in hand.
Built without outside investors, Bag-all has grown organically, one bag at a time. This independence allows us to stay true to our core values: sustainability, ethical production, and thoughtful design. From chic travel bags and makeup cases to elegant home storage, Bag-all combines style and function for everyday living—always with the planet in mind.
Why choose Bag-all?
🌿 Sustainability first: Our mission is to reduce single-use plastics and waste through reusable products made from natural and recycled materials.
👜 Designed to last: Our cotton pouches, packing cubes, and cosmetic bags are durable, stylish, and made for daily reuse.
📦 Eco-friendly shipping: Orders are packed in compostable, plastic-free mailers made from mushrooms—saving thousands of plastic bags yearly.
👩💼 Empowering women: We've issued 350+ microloans to female entrepreneurs around the world, supporting women and children in need.
🌱 Reforesting the planet: Each time you add a monogram, we proudly plant a tree through One Tree Planted.
Note from our Founder
The inception of Bag-all was driven by my desire to embrace entrepreneurship while making a meaningful contribution to the environment.
What began as a humble dream has blossomed into an extraordinary and innovative enterprise, known as Bag-All. Our mission revolves around crafting trendy and elegant bags and cases designed to cater to your needs in organization, travel, and gifting. We encourage you to reuse these items, reducing waste and making a positive impact on our environment.
Together, let's change the way we view and handle everyday products.
Xx Jen
Founder & CEO
Designed with Heart
Go behind the scenes with our founder, Jennifer Wesslau, as she sketches, tests, and brings new Bag-all designs to life in her Paris apartment.
This is where our journey began—combining thoughtful design, functionality, and sustainability one reusable bag at a time.
Our Products
All Bag-all products are crafted from 100% natural cotton or recycled nylon. Our grosgrain ribbons are made from 100% recycled PET bottles, and all prints use water-based, eco-friendly dyes.
Designed for durability and daily reuse, our bags help reduce waste and support a more sustainable lifestyle.
